The Hype About Mobile Advertising

MPP Global Posted by MPP Global on Sunday, 21 June 2009

Personal technology is continually evolving to keep up with the demands of a modern technological society. That said, don’t you think that your business marketing methods should step up to the plate?

There is a gap in the market that more and more advertisers are beginning to tap into. That gap is mobile advertising. Mobile advertising opens up a whole new ball game when it comes to reaching your customers directly. So how can mobile advertising work for your business?

Mobilising Your Marketing Army

Your company’s advertising campaign can be viewed as a strategic battle, one that is won when you are able to convert prospects into paying customers. So your plan of attack includes a variety of advertising methods and tactics, but have you included mobile advertising? If not, here’s why you should. Mobile advertising is safely done with ‘opt in’ lists; your audience ‘opts in’ to receive mobile advertising messages from your company – usually in response to another part of your ad campaign, e.g. a local radio or magazine advert. This is an ethical way of advertising and it reaches your ideal target market immediately.

You are not spending money on advertising that your specific target market might just happen to see, or might not at all see. It reaches them directly. And you don’t have to worry about it falling into the spam filters of email accounts.

It is easy, all you need is their freely given mobile telephone number and you can send them mobile advertising messages. Mobile advertising is personalised. You are sending them messages that they are interested in and not simply putting your message out for every Tom, Dick and Harry to see. Mobile advertising works, isn’t it time you gave it a try?

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.