Why Mobile Marketing Works

MPP Global Posted by MPP Global on Thursday, 25 June 2009

The western world revolves around modern technology, from boiling a kettle for a cup of tea, to sending emails and conducting video conference calls over the internet. There is no way around it; technology is a big part of our lives. Can you imagine living for a single day without a scrap of technology to help you along?

Technology has become a great way to market your business and display your goods and services to your targeted audience. One such technological marketing advancement which often sees a great return on your investment is mobile marketing.

Why it works

Mobile marketing is gaining popularity as a far reaching and effective way to advertise to your audience. The number one reason why mobile marketing works is because it is convenient. Mobile marketing is convenient for the advertiser as it reaches masses of specifically targeted people at once. It is convenient for your audience because they receive the information they want without having to go looking for it. Mobile marketing is also direct. Your target audience gets the information directly to their mobile phones.

Advertisers don’t have to hope that the right people will see their advertisements per chance. They know that their ideal target market is receiving the advertisements directly. There is a third twist that makes mobile marketing so attractive. It offers a personalised touch that other forms of mass marketing cannot achieve. You are targeting that individual’s interests (because they opted in to a specific campaign) personally through their mobile phone.

This is much more personal than most other forms of marketing. They are not simply reading another advertisement on a billboard that is aimed at a massive audience of which they are an insignificant member. Mobile marketing with MPP Global is effective, shouldn’t you consider it?

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.