Understanding mobile content management systems

Mobile content management systems, or MCMS, are recognised as being the most effective way to handle text marketing solutions. These management systems are specially designed to store and deliver content, applications and services to mobile phones and PDA’s from a secure and remote server. They may be discreet, self-contained systems, or exist as part of a larger content management system. The latter enables content delivery on multiple channels, and is used extensively in mobile marketing packages.

MCMS have specific restraints, which place them apart from eCommerce applications used for PCs and laptops. These include small screen resolution, varying device capabilities, limited bandwidth, weak processors and limited storage capacities. If these issues are addressed, effective systems can be the result.

In recent years, mobile devices have become increasingly sophisticated, with smart phones almost the norm. Mcommerce applications have become similarly more complex, thus there is a great need for management systems to handle these demands. Initially, the technology focussed on the business-to-consumer, or B2C market. Things like downloadable ringtones, games and text alerts. Since then, text marketing has expanded to include business-to-business and business-to-employee interaction.

What do you look for in a good mobile content management system? Well, it should be geared up to send mobile content to a large number of different mobile devices simultaneously, automatically optimising both text and images to suit every handset. The company should handle everything – hosting, billing, subscriptions and security.

We at MPP Global have cutting-edge MCMS solutions that offer all this and more, for companies of every size.