Posts By: MPP Global

Posted by MPP Global on Thursday, 29 July 2021

Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies

It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...

Posted by MPP Global on Monday, 28 June 2021

OTT Predictions 2021 – The Results Are In!

Introduction  At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated the growth of the OTT market, fuelled by the pandemic....

Posted by MPP Global on Tuesday, 01 June 2021

Service Stacking is Driving Revenue

Service Stacking – Before the pandemic  To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...

Posted by MPP Global on Tuesday, 09 March 2021

What can the OTT and Publishing sectors learn from each other in terms of acquisition?

There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...

Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

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