Infographic: The Rise of Paid Content Around the World
Paid content is an increasingly popular way for publishers around the world to use their content for digital monetisation through a number of different models. But with many publishers globally now looking to adopt a paid content strategy, who will be next to make it an integral part of their business? What models will they use to do so? And will customers be willing to pay for the privilege?
Our infographic explores how paid content is changing, the success it has had in helping businesses adapt to modern consumer behaviours, and looks at the ways in which more publishers are adopting it as a strategy as customers become more willing to pay for the content offered.