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Posted by Julian Morelis on Wednesday, 09 December 2015
Personalization and Promotions: Reach Out to Consumers this Holiday Season
Everyone is interested in a good offer. Whether this is a discount on your meal or a reduced rate for an online subscription. With the holiday season upon us everyone...
Posted by Scott O'Neill on Tuesday, 01 December 2015
Ad Blocking for Publishing: How to Really Interpret the Recent Hype?
Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...
Posted by Julian Morelis on Tuesday, 24 November 2015
What’s your Black Friday Strategy? Are you Embracing the Opportunities?
There is a misconception that Black Friday only truly pays off for retailers (over £800 million was spent on Black Friday in the UK last year), while in fact, content...
Posted by Scott O'Neill on Monday, 16 November 2015
Actionable Data: 8 Metrics Which Fuel Digital Content Growth
Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...
Posted by Ana Lobb on Wednesday, 04 November 2015
Digital Strategies and Paywalls: No Longer a Guessing Game?
Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...
