Consumers Make Switch to Connected-TV

MPP Global Posted by MPP Global on Wednesday, 16 February 2011

Our prediction that connected-TV is going to dominate the home entertainment industry looks set to be right on track.

A new survey has revealed that a third of broadband-connected Americans are already accessing the internet via their TVs, a trend that is surely going to be repeated here in the UK and across the rest of Europe.

The research showed that TV programs or movies (68%), weather (65%) and gaming (64%), are the most common types of content accessed via internet connected-TV. It also found that two in five consumers were interested in content relevant to the commercials they had watched.

The results of the survey are a clear indicator of the amazing opportunities for companies to monetise digital content via connected-TV.

At MPP Global, we have worked hard to ensure our advanced eCommerce solutions are already tailored to meet the potential from this growing market.

The humble “box” is undergoing a radical transformation from basic television to a medium for connecting to the internet to view, shop and chat.

If your eCommerce strategy isn’t tuned into connected TV – it is time to make the switch now.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, the world’s smartest subscription & billing platform providing enterprises with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite provides next generation lifecycle management that enables the identification, acquisition and retention of customers. With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, L'Équipe, Bonnier, Specsavers, Daily Mail, Racing Post and the New Zealand Herald. For more information about MPP Global, please visit http://www.mppglobal.com