Consumers Make Switch to Connected-TV

MPP Global Posted by MPP Global on Wednesday, 16 February 2011

Our prediction that connected-TV is going to dominate the home entertainment industry looks set to be right on track.

A new survey has revealed that a third of broadband-connected Americans are already accessing the internet via their TVs, a trend that is surely going to be repeated here in the UK and across the rest of Europe.

The research showed that TV programs or movies (68%), weather (65%) and gaming (64%), are the most common types of content accessed via internet connected-TV. It also found that two in five consumers were interested in content relevant to the commercials they had watched.

The results of the survey are a clear indicator of the amazing opportunities for companies to monetise digital content via connected-TV.

At MPP Global, we have worked hard to ensure our advanced eCommerce solutions are already tailored to meet the potential from this growing market.

The humble “box” is undergoing a radical transformation from basic television to a medium for connecting to the internet to view, shop and chat.

If your eCommerce strategy isn’t tuned into connected TV – it is time to make the switch now.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.