No eCommerce Limits for Media Owners

MPP Global Posted by MPP Global on Friday, 11 February 2011

In the media and entertainment industry today, the biggest global players have their fingers in more than one digital pie.

Household names like Sky, Virgin and Sony offer different products and services to a varied consumer base.

Satellite TV, newspapers, music, mobile apps, broadband and VOD are now very much at the heart of the growth strategies for media organisations.

To help drive this multi-platform strategy, companies also need an integratedeCommerce solution which can work effectively across all platforms.

Opting for an eCommerce solution which only works across limited platforms – perhaps mobiles or tablets – but isn’t geared up to capitalise on the growth of connected-TV for example, is short sighted in a time when we all need to be more visionary.

As the media industry continues to look towards further growth across multi-platforms, it makes commercial sense to underpin this with integrated payment systems which allows elements to be adapted for both existing and emerging media technologies.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, the world’s smartest subscription & billing platform providing enterprises with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite provides next generation lifecycle management that enables the identification, acquisition and retention of customers. With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, L'Équipe, Bonnier, Specsavers, Daily Mail, Racing Post and the New Zealand Herald. For more information about MPP Global, please visit http://www.mppglobal.com