Publishers Cannot Afford to Rely on Legacy Systems

MPP Global Tuesday, 18 February 2014

New technology has revolutionized the publishing industry in the past few years and it is vitally important that companies stay up to date with the latest developments.

With the demand for paid digital content spiralling upwards, media organizations can no longer rely on the legacy systems that have served them well in the past.

Consumers are increasingly seeking instant access to articles via mobile devices and this has opened up new opportunities for publishers.

However, successfully monetizing digital media can be difficult if companies insist on using dated technology.

To maximize the potential of your online content, you must have access to a flexible and agile payment, eCommerce and customer relationship management (CRM) system.

In its latest report, research specialist Gartner confirmed that more firms are investing in CRM solutions in order to enhance their customer experience.

Analysts at the organization predicted CRM software revenue will reach $23.9 billion (£14.3 billion) in 2014, which highlights the point that more businesses are trying to remove the restraints created by their legacy infrastructure.

Old systems can prohibit publishers from experimenting with new content and rigid, outdated solutions can also make it extremely difficult to introduce paywalls, pricing updates and new offers.

This is why advanced solutions, such as MPP Global’s landmark eSuite offering, are the future of online publishing.

eSuite is designed to be adaptable and flexible, allowing firms to launch new products and test different subscription models far more conveniently.

Competition is intense in the publishing industry and companies need to do all they can to ensure readers keep buying their content.

The numbers don’t lie and bundling digital content with print maintains audience loyalty, circulation and increases your ARPU. Customers can use eDeveloper to set-up a variety of subscription and bundling options combining your various digital and physical content. MPP Global allows you to manage your digital and print subscriptions from one system; eHQ.

Modern CRM systems make it possible for people to gain access to additional articles just by clicking a button, removing the need to constantly re-enter payment details.

New systems are also preferable because of their security credentials. Cybercrime is a major concern at the moment and it is crucial that publishers protect the personal details of their subscribers. This is far easier when using a modern, state-of-the-art solution.

The growing importance of big data is another major consideration. Legacy systems are not designed to cope with the huge volume of new customer data that is generated by publishers on a daily basis, whereas eSuite provides firms with a single customer view, making it easier for businesses to analyse their subscription information.

This makes a real difference when it comes to providing subscribers with snippets of articles that might interest them and when the marketing department tailors new promotional drives.