us 
Posts Tagged: consumer data
Customer Acquisition: What’s Best for the Reader is Best for You
Paid content is no longer a dream, ROI’s have been realized, and digital products are bolstering profits for many publishers globally. Conversely, consumers are increasingly willing to pay for quality,...
Personalization and Promotions: Reach Out to Consumers this Holiday Season
Everyone is interested in a good offer. Whether this is a discount on your meal or a reduced rate for an online subscription. With the holiday season upon us everyone...
Ad Blocking for Publishing: How to Really Interpret the Recent Hype?
Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...
Actionable Data: 8 Metrics Which Fuel Digital Content Growth
Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...
Digital Strategies and Paywalls: No Longer a Guessing Game?
Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...
