The Different Types Of eCommerce Websites

MPP Global Posted by MPP Global on Monday, 18 January 2010

eCommerce sites are either product or service driven. They operate in different ways, although there is a lot of common ground. Video streaming services, for example, are useful to both, as is SMS marketing.

With a service-based eCommerce site, there is a lot of human interaction – after all, the service is ultimately delivered by a human being, even if applications are used. It is essential the website integrates seamlessly with the services it delivers, including databases and so on. There should be a tiered system of customer support.

Product-based eCommerce companies can afford to use far more automation in their processes – although customer service is still an important issue. There are three types of distribution methods that product-based eCommerce companies use: the traditional warehouse, the virtual warehouse and the combined (virtual/traditional) warehouse.

A virtual warehouse eCommerce company does not maintain any personal stock. Instead, orders are passed on to distribution companies, who handle the rest of the delivery. This is a popular way for small traders to do business, since they do not have the expense of maintaining an inventory or storage building.

A traditional warehousing company works just like the offline version; the eCommerce owner maintains a bricks-and-mortar central distribution centre, back-ordering lines that are out-of-stock. Many of these warehouses are open to personal callers – something that can be featured on the eCommerce site by means of video streaming “virtual tours” of the premises.

We at MPP Global have a full range of solutions to cover all manner of eCommerce businesses, whether service or product-based.