Posts By: Scott O'Neill

Posted by Scott O'Neill on Wednesday, 22 April 2020

Significant Shift in Apples 30% App Store Fees

Last week Apple Inc took the industry by surprise and relaxed its controversial policy that took a 30% cut of payments from digital content sold via in-app purchases from OTT,...

Posted by Scott O'Neill on Monday, 06 November 2017

The Art of Account Groups Subscriptions

Account groups facilitate group subscription packages that can be shared by multiple people.  MPP Global’s out-of-the-box solution, eSuite, enables ease of management of group subscriptions by non-technical staff.   Account Groups Across a Range of...

Posted by Scott O'Neill on Thursday, 21 September 2017

Self-Gifting and Beauty Boxes: the retail phenomenon

Usually associated with Christmas shopping but now prevalent all year round, self-gifting is the phenomenon of purchasing gifts for yourself, often as a form of self-reward. A Changing Demographic Self-gifting...

Posted by Scott O'Neill on Monday, 04 September 2017

What Happens When Your OTT Subscriber Acquisition Growth Slows Down?

Through our experience in helping some of the leading OTT services in the world grow to the levels they’re at today, we’ve noticed that there will always be a point...

Posted by Scott O'Neill on Tuesday, 23 May 2017

How Brand-led Models are Disrupting the Market: From Wholesale to Direct

Direct-to-consumer eCommerce is on the rise as manufacturers experience the vast benefits of bypassing the retailer. eCommerce and multi-channel functionality has helped brands to redress the power balance that has...

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