us 
Posts By: Scott O'Neill
Significant Shift in Apples 30% App Store Fees
Last week Apple Inc took the industry by surprise and relaxed its controversial policy that took a 30% cut of payments from digital content sold via in-app purchases from OTT,...
The Art of Account Groups Subscriptions
Account groups facilitate group subscription packages that can be shared by multiple people. MPP Global’s out-of-the-box solution, eSuite, enables ease of management of group subscriptions by non-technical staff. Account Groups Across a Range of...
Self-Gifting and Beauty Boxes: the retail phenomenon
Usually associated with Christmas shopping but now prevalent all year round, self-gifting is the phenomenon of purchasing gifts for yourself, often as a form of self-reward. A Changing Demographic Self-gifting...
What Happens When Your OTT Subscriber Acquisition Growth Slows Down?
Through our experience in helping some of the leading OTT services in the world grow to the levels they’re at today, we’ve noticed that there will always be a point...
How Brand-led Models are Disrupting the Market: From Wholesale to Direct
Direct-to-consumer eCommerce is on the rise as manufacturers experience the vast benefits of bypassing the retailer. eCommerce and multi-channel functionality has helped brands to redress the power balance that has...
