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Ben Catterall Posted by Ben Catterall on Wednesday, 09 September 2015

Build vs Buy: The Right Approach to your Digital Monetization Strategy

Many media businesses looking to grow their digital revenues face the same question; “Do we build a new platform, or do we buy one?” Both options offer benefits and opportunities,...

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Meghan Wright Posted by Meghan Wright on Wednesday, 02 September 2015

The Power of Community: Advantages of Joining Up Paid Content and Social Media Strategies

Digital has forever changed the publishing industry. While organizations look to embrace paid digital content strategies, there is one key area which also needs considering. Social media networks are growing...

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Chris Welsh Posted by Chris Welsh on Thursday, 27 August 2015

How to Use Consumer Data to Generate Advanced User Profiles

The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...

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Meghan Wright Posted by Meghan Wright on Wednesday, 12 August 2015

Advertising Revenues Increase with Paywall Strategies

As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...

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Simon Vella Posted by Simon Vella on Wednesday, 05 August 2015

Would you Trust a Cheat? Ashley Madison’s Biggest Mistake was IDM

The CEO of a publicly listed eCommerce company told me yesterday that he had to sit his wife down and prepare her for the chance that his name may be...

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