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Laura Ryder Posted by Laura Ryder on Tuesday, 24 November 2015

What’s your Black Friday Strategy? Are you Embracing the Opportunities?

There is a misconception that Black Friday only truly pays off for retailers (over £800 million was spent on Black Friday in the UK last year), while in fact, content...

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James Vallance Posted by James Vallance on Monday, 16 November 2015

Actionable Data: 8 Metrics Which Fuel Digital Content Growth

Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...

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Ana Lobb Posted by Ana Lobb on Wednesday, 04 November 2015

Digital Strategies and Paywalls: No Longer a Guessing Game?

Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...

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Scott O'Neill Posted by Scott O'Neill on Wednesday, 21 October 2015

Cablefax TV Innovation Summit: How are Skinny Bundles Changing the Video Content Industry?

Following the Cablefax TV Innovation Summit, where MPP Global’s CEO spoke on the OTT, TVE and Skinny Bundles panel, Scott O’Neill discusses how the TV industry is evolving and the...

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Ben Catterall Posted by Ben Catterall on Wednesday, 09 September 2015

Build vs Buy: The Right Approach to your Digital Monetization Strategy

Many media businesses looking to grow their digital revenues face the same question; “Do we build a new platform, or do we buy one?” Both options offer benefits and opportunities,...

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