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Posted by MPP Global on Monday, 22 June 2015

Digital Content Attitudes Evolve as Online News Readership Grows

The recent Digital News Report from Reuters Institute highlights the changing ecology of news consumption and the evolution of how consumers access digital content. As the digital environment continues to...

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Posted by MPP Global on Tuesday, 02 June 2015

Using Social to Improve Customer Experience

We have seen more and more consumers accessing their content online, so much so that digital monetization strategies are key in media and entertainment companies. With this in mind, consumers...

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Ana Lobb Posted by Ana Lobb on Thursday, 07 May 2015

Freemium vs Metered Paywalls: Which Model Suits Your Business?

Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...

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Julian Morelis Posted by Julian Morelis on Wednesday, 15 April 2015

New Approaches to Digital Content Monetization

The number of media and entertainment companies moving into the digital content world continues to grow. With more people admitting to paying for digital news in the last year, many...

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Ben Catterall Posted by Ben Catterall on Wednesday, 25 March 2015

Millennials: Are They Really Shaping the Future of Media?

Millennials, often known as digital natives, are the generation typically born between 1981 and the late 1990s. As a group they have grown up in an electronics-filled, increasingly online and...

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