Posted by Matt Nicholson on Monday, 24 May 2021

10 Pricing Strategies to Drive Revenue Growth

Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...

MPP Global Posted by MPP Global on Tuesday, 09 March 2021

What can the OTT and Publishing sectors learn from each other in terms of acquisition?

There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...

Shane Webster Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

Paul Ojuederie Posted by Paul Ojuederie on Monday, 04 January 2021

8 Trends and Predictions for OTT & Sports in 2021

Key Takeaways The OTT market will continue to grow in 2021, surpassing Pay TV Where Amazon, Netflix and Hulu will see saturation, Disney+ may continue to see gains, and new...

James Vallance Posted by James Vallance on Tuesday, 15 December 2020

New Methods Publishers and OTT Providers Can Use to Acquire Customers in the Festive Period

Introduction The Christmas and Holiday season in 2020 is demonstrating some shifts in consumer gifting patterns. Shoppers are spending earlier and seeking alternatives to traditional gifts as supply and delivery...

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