Paul Ojuederie Posted by Paul Ojuederie on Monday, 04 January 2021

8 Trends and Predictions for OTT & Sports in 2021

Key Takeaways The OTT market will continue to grow in 2021, surpassing Pay TV Where Amazon, Netflix and Hulu will see saturation, Disney+ may continue to see gains, and new...

James Vallance Posted by James Vallance on Tuesday, 15 December 2020

New Methods Publishers and OTT Providers Can Use to Acquire Customers in the Festive Period

Introduction The Christmas and Holiday season in 2020 is demonstrating some shifts in consumer gifting patterns. Shoppers are spending earlier and seeking alternatives to traditional gifts as supply and delivery...

MPP Global Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

José Luis Kruyff Posted by José Luis Kruyff on Tuesday, 15 September 2020

8 Key Strategies to Maximize Fan Engagement for Sports OTT Providers

Sports are back in a big way – the rules are different, but fans, teams, and OTT providers are rising to the challenge. There’s a huge demand for content and those same fans...

Hideki Uematsu Posted by Hideki Uematsu on Wednesday, 09 September 2020

A conversation with Japan’s Yomiuri Shimbun

The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world.   Launched in 1955, the English paper was...

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