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Paul Herron Posted by Paul Herron on Thursday, 23 August 2018

How Machine Learning Can Help Publishers Create Personalized User Experiences That Retain Customers

What You’ll Learn: Find out how publishers can use machine learning techniques and AI technology to great effect in customer identification, acquisition and retention strategies.   According to ComScore, digital publishers...

MPP Global Posted by MPP Global on Wednesday, 01 August 2018

7 Website Conversion Hacks You Can’t Afford to Ignore

What You’ll Learn: Find out how you can improve your conversion rate by making seven simple changes to your website.  Your website is just one of around 1.5 billion live sites on the...

MPP Global Posted by MPP Global on Thursday, 26 July 2018

How Are Millennials Changing the Sports Engagement Landscape?

What You’ll Learn: Find out the challenges that are facing brands in the sports industry as they try to engage the digital-first millennial audience. Chasing the millennial audience is becoming...

MPP Global Posted by MPP Global on Wednesday, 06 June 2018

Audience Growth & Impact Measurement are Top Priorities for Senior Media Leaders

According to a recent survey from MetricShift, part of the MediaShift media and technology analysis network, audience growth is the top priority for senior media leaders, followed closely by impact...

Paul Herron Posted by Paul Herron on Wednesday, 06 June 2018

Magazines, Reader Revenue, Paywalls and the Need for Speed

The publishing world has faced many challenges with the shifts in technological advances and readership trends over the last 20 years. We’re now moving into a time where there are...

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