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MPP Global Posted by MPP Global on Wednesday, 06 December 2017

The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider

In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...

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Scott O'Neill Posted by Scott O'Neill on Monday, 06 November 2017

The Art of Account Groups Subscriptions

Account groups facilitate group subscription packages that can be shared by multiple people.  MPP Global’s out-of-the-box solution, eSuite, enables ease of management of group subscriptions by non-technical staff.   Account Groups Across a Range of...

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Chris Welsh Posted by Chris Welsh on Monday, 06 November 2017

Seeing Sport Through the Lens of a Global Broadcaster

Last month, MPP Global exhibited at Sportel Monaco, the most influential business convention for the global sports media and OTT industry. Key Takeaways   OTT subscription models need to be dynamic and localized  Maintain your core fanbase...

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Scott O'Neill Posted by Scott O'Neill on Thursday, 21 September 2017

Self-Gifting and Beauty Boxes: the retail phenomenon

Usually associated with Christmas shopping but now prevalent all year round, self-gifting is the phenomenon of purchasing gifts for yourself, often as a form of self-reward. A Changing Demographic Self-gifting...

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Ana Lobb Posted by Ana Lobb on Friday, 08 September 2017

Publishers Need to Innovate to Overcome Print and Ad Decline

For every £150 newspapers lose in print revenue, they gain only £5 on the digital side[1]. It’s a sobering statistic that highlights how far publishers still must go to secure...

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