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Posted by James Vallance on Monday, 20 September 2021
Why In-App Purchases Will Make Your Subscription Revenues Soar
In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...
Posted by MPP Global on Thursday, 29 July 2021
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...
Posted by MPP Global on Monday, 28 June 2021
OTT Predictions 2021 – The Results Are In!
Introduction At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated the growth of the OTT market, fuelled by the pandemic....
Posted by Aiden Wilkinson on Tuesday, 08 June 2021
Competition and Partnerships intensify
Introduction The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximize their revenues and retain control over rights...
Posted by MPP Global on Tuesday, 01 June 2021
Service Stacking is Driving Revenue
Service Stacking – Before the pandemic To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...
